Valentine's Day Jewelry Trends: Colored Gemstones Steal the Spotlight

The Gemstone Takeover

Well well well looks like the jewelry industry is getting a colorful makeover. Move aside diamonds because it's the era of colored gemstones. According to Ankur Daga founder and CEO of Angara U.S. consumers will be shelling out a whopping $6.4 billion on jewelry this Valentine's Day. And guess what's stealing the spotlight? Colored gemstones!

A Shifting Trend

In the good ol' days engagement rings were all about those sparkly traditional natural diamonds. But times are changing my friends. Thanks to lab grown diamonds people are now opting for larger center stone rings and brace yourselves colored gemstones! Ankur Daga reveals that a decade ago only 5% of engagement rings featured colored gemstones. Now that number has skyrocketed to over 15%. Looks like diamonds are no longer a girl's best friend!

Upgrading to Color

If people had the chance more than 20% of them would upgrade their engagement rings to dazzling colored gemstones. Emeralds yellow diamonds and pink sapphires are just a few examples of the vibrant alternatives that people are gravitating towards. Looks like blue ain't the only color of love anymore!

Gemstones in Fashion

But it's not just engagement rings that are getting a gemstone makeover. Signet Jewelers the industry giant behind brands like Zales Jared and Kay is witnessing this gemstone trend in the wedding category and fashion pieces as well. Sapphire morganite London Blue Topaz aquamarine and green quartz are all the rage. Looks like the jewelry industry is stepping up its color game!

A Distinctive Choice

In a world where everything is mass produced people are leaning towards a more distinctive style. Brilliant Earth CEO Beth Gerstein believes that colored gemstones offer that personalized touch that many crave. Plus they cater to the Gen Z audience who are all about that unique one of a kind vibe. Looks like gemstones are making everyone feel like a special snowflake!

Supply Pressures and the Rise of Lookalikes

Ah the classic dilemma of supply and demand. Just as the demand for gemstones is on the rise the supply of natural gemstones is getting tighter. Quality concerns and restricted regions for sourcing have made rubies and select exotic stones harder to come by. But fear not! Lookalike stones like garnet are here to save the day. Who needs rubies when you can have garnet right?

Gemstones as an Investment

Did you know that gemstones aren't just pretty sparkly accessories? They can also be an attractive investment. Ankur Daga argues that the shift in supply and demand combined with consumers' love for colorful luxury goods makes colored gemstones a growth vehicle for investments. Move over stocks gemstones are the new way to secure your future!

The Charm of Imperfections

Lab grown gemstones may be flawless and perfect but that doesn't mean they have the same allure as natural gemstones. The inclusions and imperfections in colored gemstones give them character and uniqueness unlike their lab grown counterparts. So embrace those imperfections and let your gemstones shine!