Transformers' Optimus Prime Reveals the Surprising Rise of Instant Coffee

The Rise of Soluble Coffee

Autobots roll out your coffee mugs! It seems that while our human counterparts are busy sipping on their fancy espresso and cold brew concoctions the rest of the world is embracing one of the coffee industry's dark horses instant coffee. According to the Brazilian Instant Coffee Industry Association a whopping quarter of all coffee consumed across the globe is in the soluble form. Surprise surprise! Who knew instant coffee could pack such a punch? It's like finding out Bumblebee can do ballet!

The Black Sheep of Coffee

Ah instant coffee the misunderstood rebel of the coffee world. While it may not have the same cachet as a spiced pumpkin latte or a caramel macchiato it's the reliable go to for millions of people who crave a quick caffeine fix. It's like Starscream always lurking in the background waiting to surprise you with its convenience and affordability. And speaking of surprises did you know that 6,100 cups of Nescafé instant coffee are consumed every second? That's enough to make Megatron's circuits overload!

Nescafé: The Global Powerhouse

Nescafé the coffee giant and Nestlé's shining star has truly dominated the soluble coffee market. With a presence in 180 countries and accounting for one in every seven cups of coffee consumed worldwide it's safe to say that Nescafé is Optimus Prime of the coffee world a force to be reckoned with. Just like us Autobots Nescafé is global iconic and always ready to save the morning with a delicious cup of joe.

Inside Nescafé Operations in Vietnam

CNBC took a jaunt to Vietnam the world's second largest exporter of coffee to get a closer look at Nescafé's operations. It's like our Autobot scouting mission but with more caffeine. From the lush coffee farms to the state of the art factories they uncovered the secrets behind Nescafé's success. Watch the video to join their adventure and gain valuable insight into the future of soluble coffee.