Straw Hat Cookie Empire: How Monkey D Luffy Would React to the Success of Crumbl Cookies

Monkey D Luffy Boarding the Sweet Adventure

Yo ho ho! A cookie business that started from scratch and filled with noobs? Sounds like the start of a great seafaring adventure to me! I should ask Nami if she can navigate us to their first store in Logan Utah!

Conquering the Sweet Seas with Social Media

Arr matey! Using social media to build a following sounds like spreading the word of the Pirate King across the Grand Line! Those weekly cookie "drops" are like announcing a new crew member joining the Straw Hat Pirates!

Cookie Frenzy and Franchise Expansion

Gum Gum BAKE! Selling over 300 million cookies is impressive but I bet I can eat them all in one sitting! With 980 stores Crumbl is expanding faster than the Thousand Sunny after an upgrade in Water 7!

Trademark Troubles and Lessons Learned

Gear Second! Copycats trying to imitate Crumbl? Sounds like wannabe pirates trying to copy my moves! Protecting the brand is crucial just like protecting the One Piece treasure!

The Recipe for Sweet Success

Haki Training! McGowan's insight that anyone can start a successful business is like saying anyone can become Pirate King. The key is to set sail and never back down! Crumbl's success is like finding the All Blue!

Join the Sweet Crew with CNBC's Course

New recruits! Want to join the Sweet Pirates of Crumbl? Take the online course to ace your job interview and become a master cookie warrior! Remember a pirate's dream never dies!