YouTube's Big Bet on the NFL Pays Off: Captain Jack Sparrow Reports

Yo Ho Yo Ho A Pirates' Tale for Me

Avast me hearties! It seems like YouTube has struck gold with their grand adventure in the world of football. Their partnership with the NFL and top content creators has brought them plentiful bounty in the form of subscriber growth and engagement. Arrr let me tell ye the tale...

The Power of Creators

Ah the power of creators me mateys! YouTube enlisted some of their finest creators from lifestyle gurus to sports enthusiasts to promote the NFL Sunday Ticket. The league said that this collaboration helped drive engagement among millions of users. It's all about bringing two worlds together savvy? Ahoy me hearties!

A Helmets Off Strategy

Shiver me timbers! The NFL and YouTube are raving about their "helmets off strategy." They aim to elevate the breadth and depth of content surrounding the football season. From YouTube Shorts featuring popular creators like Sean Evans and Ninja to various shows promoting creators on the sidelines it's a spectacle worth raising a grog to me hearties!

YouTube Steals the Show

Ahoy me hearties! According to Nielsen YouTube accounted for a staggering 8.5% of total TV watch time in December outpacing streaming giants like Netflix and Disney+. While overall viewership on YouTube may have dipped they saw significant growth in live TV streaming thanks to YouTube TV and its offering of Sunday Ticket. Savvy business move I must say!

New Fans and Young Buccaneers

Arrr the NFL knows the value of recruiting new fans particularly the younger lads and lasses. They've partnered with creators like Donald De La Haye and Pierson Wodzynski to attract fresh audiences to the game. These creators have helped capture the attention of younger viewers who may not have been easily reached through traditional TV marketing. Aye the power of influencers!

Off the Field Adventures

Aye the NFL and creators ain't just about the game on the field. Influencers like Alix Earle and Kristin Juszczyk who are romantically connected to NFL players gained viral fame by sharing glimpses of their game day experiences. And let's not forget the fashionable game day outfits created by Juszczyk catching the eye of pop icon Taylor Swift and Brittany Mahomes. It's all happening off the field me hearties!