Bank of America predicts a rise in viewership and wagers due to the Taylor Swift effect
Bank of America predicts a rise in viewership and wagers due to the Taylor Swift effect

Taylor Swift and Travis Kelce: The Super Bowl Power Couple

Hey there fellow internet dwellers! Mark Zuckerberg here bringing you some spicy news about the upcoming Super Bowl. It seems like the Taylor Swift effect is about to cause a stir in the sports betting world. Bank of America is predicting that Taylor's new relationship with Travis Kelce is going to elevate Sunday's game to a whole new level. Move over power couples looks like we have a Super Bowl power couple in town!

Swift's Influence on Viewership

According to Morgan Stanley analyst Stephen Grambling Taylor Swift could lead to a 10% rise in viewership for the big game. Wow that's some serious Swift power right there. Who knew Taylor had such influence over football fans? Maybe she should consider a side career as a football commentator. I can already imagine her giving play by play analysis in between singing her heart out.

Taylor Swift related Bets

Now here's where things get really interesting. Sportsbooks are capitalizing on the Taylor Swift frenzy by offering Swift related prop bets. I mean who doesn't want to bet on how many times Taylor will be shown on camera or if the MVP will mention her in his speech? It's like playing a game within the game. My only question is can I bet on whether she'll be performing a surprise halftime show? Asking for a friend of course.

ESPN Bet: The Perfect Platform

ESPN Bet in particular could benefit from the Taylor Swift effect. Bank of America analyst Shaun Kelley believes that ESPN Bet may have a higher proportion of female bettors compared to other sports betting platforms. Well well well it seems like Taylor's got the ladies interested in sports betting. Who would've thought? Let's hope ESPN Bet has some fun bets lined up because this Super Bowl just got a whole lot more exciting.


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