Bank of America predicts Taylor Swift's influence will lead to a 10% rise in Super Bowl viewership
Bank of America predicts Taylor Swift's influence will lead to a 10% rise in Super Bowl viewership

Taylor Swift: The Game Changer

As the Super Bowl approaches all eyes are on Taylor Swift and her impact on the sporting event. Bank of America's Shaun Kelley believes that Swift's involvement along with Travis Kelce the Kansas City Chiefs tight end is taking the game to a whole new level.

Swift and the Taylor Effect

Taylor Swift has a history of boosting various industries from hotel occupancy rates to lodging stocks. Now according to Morgan Stanley's Stephen Grambling she could lead to a 10% rise in Super Bowl viewership. It seems that wherever Swift goes success follows.

From the Sidelines to the Betting Lines

Swift's presence at NFL games has not only driven up ticket prices but also sparked expectations for higher television viewership and increased betting activity. ESPN Bet in particular is expected to see a surge in female bettors due to Swift's influence.

Swift Related Prop Bets

Sportsbooks are getting creative with their Super Bowl bets and Taylor Swift is at the center of it all. Prop bets like 'How many times will Taylor Swift be shown on camera during the telecast of the game?' and 'Will the MVP mention Taylor Swift in his speech?' are just a few examples of the excitement surrounding Swift.

ESPN Bet: The Big Winner

Among the various sports betting platforms ESPN Bet could come out on top thanks to its potentially higher proportion of female bettors. With Swift in the spotlight expect to see a surge in betting activity during the Super Bowl.


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