Forget about Tesla! Ford Pro is the Real Future of the Auto Industry, says CEO Jim Farley

Ford Pro: The Future is Here

In a bold move Ford Motor CEO Jim Farley has declared that investors need to stop obsessing over Tesla's Full Self Driving (FSD) system and instead turn their attention to Ford Pro. Farley compares Ford Pro to Deere & Co. which experienced a massive stock increase. This fleet business has seen a doubling of pretax earnings and is set to bring in billions this year.

Ford Pro vs FSD: The Battle Begins

While Tesla's FSD has been the talk of the town Farley dismisses it as insignificant compared to the potential of Ford Pro. He boasts about the half a million subscribers and the promising financial projections calling it the 'cash cow' that investors should not ignore.

Undervalued and Underestimated

Farley believes that Ford Pro is being unfairly undervalued within the automaker. Wall Street analyst Adam Jonas even goes as far as to call it Ford's 'Ferrari' referencing the undervalued luxury car manufacturer. Ford Pro's potential profitability is being overshadowed by Ford's focus on EVs but Farley aims to change that narrative.

Skepticism and Skeptics

Despite Farley's confident claims there are skeptics who question Ford's ability to compete with Tesla in the EV market. Ford's delayed EV projects and significant losses have raised doubts. However Farley remains optimistic and highlights the success of EV adoption among fleet customers.

Ford Pro: The Missing Piece

Under Ted Cannis's leadership Ford Pro is finally gaining the recognition it deserves. Farley emphasizes that while it may have been overlooked in the past Ford Pro is now becoming a crucial component of the company's growth plan.